When AMResorts (www.amresorts.com)  announced its newest brand, Zoëtry Wellness & Spa Resorts in October 2008, it seemed that the all-inclusive accommodation company was on a mission to top its own definition of luxury. The Philadelphia-based company has been treating guests to “Unlimited Luxury” at its all-inclusive couples-oriented Secrets Resorts & Spas (www.secretsresorts.com) and its all-inclusive family-friendly Dreams Resorts & Spas (www.dreamsresorts.com) for close to a decade. But this new brand of luxe lodging, which joins Zoëtry Collection Resorts under the Zoëtry umbrella, is taking high-end travel to a new level, specifically one that is “A luxurious indulgence without the guilt,” as the Zoëtry tagline goes. In fact, the name “Zoëtry,” which the company defines as “The Art of Life,” was created from the Greek words “Zoë,” meaning “life,” and “poetry,” meaning “artful creation.”